Boston College Athletics Corporate Partner Marketing Guide
Boston College Athletics
Boston College, founded in 1863, has a rich athletic history that dates back to its first football game, played in the fall of 1893. Men's basketball and hockey soon followed, in 1904 and 1918 respectively. By the early 1970's, Boston College Athletics had already created a winning tradition, but still had another legacy to add. The first women's basketball team went into the books in 1973, although the all-female Newton College did not merge with the all-male Boston College until several years later, turning out the first official Boston College Women's Basketball team in 1976.
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Today, Boston College has an enrollment of 14,500 students; many are active members in the Eagles' 31 Varsity Sports. Boston College ranks among the nation's elite collegiate programs, as its student-athletes are some of the best in the classroom. According to the 2001 NCAA Graduation Rates Report, Boston College's overall athlete graduation rate (which has averaged about 85% during the last 10 years) is tied for 5th in the nation.
While many reflect on the past athletic success of former BC athletes, a new generation at Boston College has set the stage and raised the bar of athletic achievement. A member of the BIG EAST Conference and HOCKEY EAST Association since their inception, numerous Eagles programs have gained national exposure through their success. Among the many sports that fall under the auspices of the Boston College Athletic Association, the football, men's and women's basketball and men's ice hockey programs have created a solid reputation for themselves, regularly appearing in post-season play and enjoying both regional and national television coverage. In 2002, U.S. News & World Report ranked Boston College as one of the Top 20 collegiate sports programs in the nation. Boston College Athletics and the athletes themselves consistently reflect the school's motto, ever to excel.
Boston College Eagles Varsity Sports
| Baseball | Men's Basketball | Women's Basketball |
| Men's Cross Country | Women's Cross Country | Men's Fencing |
| Women's Fencing | Field Hockey | Football |
| Men's Golf | Women's Golf | Men's Ice Hockey |
| Women's Ice Hockey | Women's Lacrosse | Women's Rowing |
| Sailing | Men's Skiing | Women's Skiing |
| Men's Soccer | Women's Soccer | Softball |
| Men's Swimming & Diving | Women's Swimming & Diving | Women's Tennis |
| Men's Track & Field | Women's Track & Field | Women's Volleyball |
High Profile Sports
Boston College Football
For over 100 years, the Eagles have gone head to head on the gridiron, facing some of the toughest teams in the country. Since the inaugural games of the BIG EAST Football Conference, Boston College has propelled itself further into the national spotlight. The men of "The Heights" boast 13 bowl game appearances, one National Championship, one Heisman Trophy winner, one Maxwell Award winner, one Walter Camp Award winner and one Outland Trophy winner; more than 200 Eagles have gone on to play professional football. Autumn afternoons and evenings in Chestnut Hill are synonymous with the traditions and pageantry that is BC Football; home games bring 44,500 fans to Alumni Stadium who enjoy a day of tailgating, pre-game festivities and exciting football action. Loyal fans who are unable to cheer on the maroon and gold from within the gates of Alumni Stadium can still catch all the play-by-play action as it unfolds. Eagles Football can be seen on national and regional television throughout the season and has every game broadcast live via radio and the internet.
Boston College Basketball
The winter teams of Boston College have almost as storied a history as the football team. Beginning play at the turn of the century, men's basketball is one of the oldest hoops programs in the nation. The team's 13 NCAA and nine NIT appearances are tied to several generations of basketball players and coaches. The ever-evolving Eagles basketball team conjures up names such as Coach Bob Cousy and Terry Driscoll, and brings to the forefront of one's mind some of the more recent players who have gone onto the ranks of the NBA: Dana Barros, Howard Eisley and John Bagley. BC forged into the 21st Century with no sign of slowing down, advancing to the NCAA Tournament for the 13th time.
The women's basketball team is on pace to take the future by storm as well. The women capped off their final two seasons of the 20th Century with back-to-back NCAA Tournament appearances, and the first 26-win season in the program's short but impressive history. They returned to the Big Dance in 2002, finishing the season with a 23-8 record. With close to 30 years in the books, the Eagles face a strong BIG EAST schedule and annually incorporate teams from the SEC or ACC into their list of foes.
Boston College Hockey
Perennially one of the strongest schedules from top to bottom, the HOCKEY EAST Association provides fans with some of the grittiest hockey competition in the nation. A team that has turned out two Hobey Baker winners, Boston College boasts 39 players who have gone on to the NHL ranks and consistently maintains several drafted players on its roster. Along the road to two National Championships, the Eagles have won 12 Beanpot Tournaments and nine HOCKEY EAST Championships and have reached the Frozen Four 17 times in 22 NCAA Tournament appearances. The Eagles have generated a strong and dedicated following in a town that shares four Division I powerhouse programs.
Corporate Market & Fan Profile
Corporate Partner Market Expectations
Companies who enter into a partnership with the Boston College Athletic Association can expect to reap numerous dividends through their agreement, designed to have both parties emerge as winners. The BCAA sports marketing representatives strive to create unique corporate packages to meet the specific needs of each sponsor. Sports marketing offers each client a variety of avenues through which they may put their logo, brand and product directly in front of a captive audience. There are four levels of sponsorship available, three of which fall under the new TEAM BC sponsorship program. BCAA corporate partnerships are designed to enhance the following:
To create a package that directly propels clients closer to meeting their own company's marketing objectives
To provide positive brand imaging and a business-to-business relationship by tying corporate partners to a university and athletic program of notable prestige and success
To maximize brand awareness through repeated exposure to a core fan base
To introduce consumers to new product via advertising, sampling and promotions
To capitalize on a condensed market sector, representative of all major age groups
Who is the Boston College Market?
The target audience is comprised of four sectors: season ticket holders, alumni, the student body and Boston College fans at-large. While the fans who are most directly impacted by sponsorships are the season and individual ticket purchasers, including the students, the broad coverage by live television and radio broadcasts affords our corporate partners the ability to gain the attention of all Eagles Athletics followers. The majority of the ticket purchasers, excluding students, are alumni who reside in the Eastern Massachusetts region and annually earn over $80,000. Students are an invaluable asset to have in the target audience and provide a solid recruiting base for your company. Market research was recently conducted in order to better inform our current and potential partners more specifically of whom their target audience consists.
| Football | Basketball & Hockey |
| 74% of tickets sold are season tickets | 81% of tickets sold are season tickets |
| 76% of season ticket holders from Eastern Mass. | 86% of season ticket holders from Eastern Mass. |
| 89% of season ticket holders from New England | 91% of season ticket holders from New England |
| 17% are students | 36% are students |
| 44% are alumni | 53% are alumni |
| 89% are male | 92% are male |
| 43% are between 18-35 years old | 42% are between 18-35 years old |
| 45% are between 35-60 years old | 47% are between 35-60 years old |
| 36% annually earn between $40,000-$80,000 (household) | 31% annually earn between $40,000-$80,000 (household) |
| 64% annually earn $80,000+ (household) | 69% annually earn $80,000+ (household) |
TEAM BC
TEAM BC Corporate Partner Program
The Boston College Athletic Association has recently redesigned its sponsorship program in order to maximize the opportunities available, to offer our corporate partners the best possible service and to enhance the game atmosphere of all revenue sports, assuring Eagles teams of a true home arena advantage. TEAM BC has been established to provide an exclusive group of corporate partners with a package that far exceeds the traditional expectations of a university/sponsor agreement. As TEAM BC members, partners will not only have their contract fulfilled for the inventory they expect, but will also be presented with the exclusive opportunity to become a part of the BC Athletics family, gaining the inside track to all that the Boston College Athletic Association can offer.
TEAM BC consists of three levels: Title Sponsor, Big Four and Eagle Eight. While not everyone may be able to find a niche within TEAM BC that best suits their company's goals, a BC Athletics Supporter sponsorship level is also offered, separate from TEAM BC. Because Boston College values the contributions of all its sponsors who have a vested interest in promoting the development of the BCAA's capabilities, it is of great importance that all are afforded the opportunity to heighten or maintain their involvement in BC Athletics. Listed below are the TEAM BC tiers and the BC Athletics Supporter level, displaying a few of the highlights from each category:
Title Sponsor
Static signage (4'x33') above the new 15'x32' video boards in either end zone of Alumni Stadium; two signs total, offering logo recognition and guaranteeing permanent visibility at all football games and other events
One set of 4'x9' rotating signs along the courtside scorer's table in Conte Forum, visible at all home basketball games
Static signage logo recognition with TEAM BC logo along basketball press row
Two 30-second commercial spots per game to be shown on the video board and Jumbotron for all football, basketball and hockey home games
Company tag line at the end of 50 30-second spots advertising BC Athletics, broadcast on WEEI Sports Radio
Company logo present on all live game footage shown on video boards during all football, basketball and hockey home games
Company logo on the back of all season tickets and schedule cards printed for football, basketball and hockey
Eight season tickets and four parking passes for football, basketball and hockey
Tickets to the Beanpot Tournament, HOCKEY EAST and BIG EAST Tournaments and the ability to purchase NCAA Tournament tickets when competition features Boston College teams
An invitation for an all-inclusive trip to accompany the BC Football team to an away game
Position on the static signage that bookend the LED boards above the ticket windows
Big Four
Static signage (4'x12') adjacent to the new 15'x32' video board in the end zone of Alumni Stadium; one sign, offering logo recognition and guaranteeing permanent visibility at all football games and other events
One set of panels on each of the 10'x10' rotating signs adjacent to the Jumbotrons in Conte Forum; four signs total
Static signage logo recognition with TEAM BC logo along basketball press row
One 30-second spot per game to be shown on the video board and Jumbotron for all football, basketball and hockey games
Company tag line at the end of 25 30-second spots advertising BC Athletics, broadcast on WEEI Sports Radio
Full-page color ad on the inside of the front or back covers of football, basketball and hockey game programs
Company logo on the back of all season tickets and schedule cards printed for football, basketball and hockey
Six season tickets and two parking passes for football, basketball and hockey
Tickets to the Beanpot Tournament, HOCKEY EAST and BIG EAST Tournaments and the ability to purchase NCAA Tournament tickets when competition features Boston College teams
An invitation for an all-inclusive trip to accompany the BC Football team to an away game
Position on the static signage that bookend the LED boards above the ticket windows
Eagle Eight
A panel on each of the four 6'x9' rotating signs along the end zones of Alumni Stadium; eight signs altogether, offering logo recognition and guaranteeing significant visibility at all home football games
One set of panels on each of the 10'x10' rotating signs adjacent to the Jumbotrons in Conte Forum; four signs total
Static signage logo recognition with EAGLE EIGHT logo along press row in Conte Forum for basketball
Full-page four-color ad in all football, basketball and hockey game programs
Company logo on the back of all individual game tickets for football, men's and women's basketball and hockey
Four season tickets and one parking pass for football, basketball and hockey
The opportunity to obtain tickets to the Beanpot Tournament, HOCKEY EAST and BIG EAST Tournaments and the ability to purchase NCAA Tournament tickets when competition features Boston College teams
BC Athletics Supporter
Inventory available will be tailored to each sponsor's financial involvement
Varying sizes of football, basketball and hockey game program advertisements
Inclusion in public address announcements, video screen images and BC Athletics Website announcements
Permission to provide Boston College Athletics with premium give-aways for fans at athletic contests
The right to have tabled/tent sampling of company product and give-away coupons, gift certificates etc.
Season or individual tickets to football, men's and women's basketball and hockey games
Stadium & Arena Signage
Alumni Stadium
Alumni Stadium, home to Boston College Football, annually sells out the majority of its home schedule. Situated at the base of the Boston College campus and connected to Conte Forum, home to BC Basketball and Hockey, the stadium has a seating capacity of 44,500. The stadium's recently renovated structure includes a state-of-the-art press box and houses 54 luxury suites. While Alumni Stadium's primary purpose is to host Boston College Football games, it has become a multi-purpose venue utilized for BC Field Hockey and Lacrosse, high school football games and BIG EAST Championship events.
Static Signage
Above each of the new video boards in the end zones, a 4'x33' sign creates permanent visibility
On either side of the new video boards, 4'x12' signs also offer permanent visibility
End Zone Rotating Signage
Eight high profile 6'x9' rotating signs, four along each end zone, appear simultaneously, maximizing the impact on the stadium's 44,500 fans
Guaranteed at least 20 minutes of visibility during each game
Each sign is positioned adjacent to the 17' digital scoreboards and the digital sports tickers
With the installation of new video boards, the volume of fan attention toward the end zone signage will be increased
Video Board
One video board located at either end of the stadium in between the digital scoreboards
The new video board features higher resolution instant replays, sponsor logos, statistical updates, etc.
Corporate partner visibility is virtually unlimited: variations between solitary logo appearances, sponsored statistical updates, great moments in BC Football, fan promotions (e.g. "Fan of the Game") etc.
Conte Forum
Conte Forum, which opened in 1988, is home to the men's and women's basketball teams and houses Kelley Rink underneath the parquet, the home ice surface for the men's and women's hockey teams. Conte Forum welcomes 8,606 basketball fans and 7,884 hockey fans. Incorporated into the arena are 13 luxury suites, which not only serve basketball and hockey, but also overlook Alumni Stadium for football.
Jumbotron Video/Scoreboard & Rotating Signage
Two 10'x10' back-lit rotating signs located adjacent to the Sony Jumbotron video screens, on either end of the arena
Signs rotate during all men's and women's basketball and men's ice hockey home contests (approx. 50 games per year)
Video screen offers multiple opportunities for sponsored promotions, video highlights, statistical updates, blooper videos, etc., incorporating the sponsor's logo into the onscreen production
Courtside
Two rectangular rotating panels on either end of the basketball scorer's table; 47.5 square feet of total space
Scorer's table signage receives full exposure during most televised basketball games
Guaranteed 30 minutes of visibility during each basketball game (approx. 30 games)
Static signage along basketball's press row, allow for two advertisement panels; one for TEAM BC and one for EAGLE EIGHT sponsors
Stanchions, supporting the hoops at either end of the court, allow for logo recognition to be printed on the padding; this is one of the few pieces of static signage in Conte Forum that receives television exposure
Print Material/Publication
Schedule Cards
The highest volume of print material available for fan distribution.
Football: 40,000 double-sided cards offer logo recognition on the side featuring the team schedule
Hockey: 10,000 double-sided or four-panel cards offer either logo recognition on the schedule side or a panel space for advertisement, available on the four-panel card
Men's & Women's Basketball: 7,500 cards each, offer the same layout options as the hockey cards
Olympic sports: varying quantities of schedule cards are available for BC's Olympic sports
Schedule Posters
Fans of all ages look forward to the annual poster distribution for each of the four high profile sports at Boston College, which feature different photos and themes as well as the current season's schedule. These posters find their way into homes, businesses, locker rooms, dorm rooms, etc. Logo recognition is available for all posters issued for football, hockey and men's and women's basketball.
With the bulk of student-athlete participation falling into 30 other Olympic sports, a new addition to the Boston College Athletics print inventory are the Fall and Spring sports posters. A seasonal edition will be issued twice a year, incorporating schedules and action photos of the fall and spring sports into the layout. Sponsor logo recognition is available for these two posters.
Schedule Magnets
Always a high-demand item, the 4'x6' schedule magnet highlights action photos of current athletes surrounding and in the background of the upcoming season's schedule. All four high profile sports issue their own schedule magnet, each of which offers sponsors logo recognition.
Game Programs
High gloss, bound game programs are produced for football, men's basketball and hockey; 70,000 sold annually
Each program features team rosters, season outlook and school and athletic history
Advertisements vary from four-color to black and white and quarter, half or full page dimensions
Any business, whether or not they are a corporate partner as a TEAM BC member or a BC Athletics Supporter, can purchase game program advertisements. Program ads are available in football, men's ice hockey and men's basketball game programs. To place an advertisement in the programs for any or all of those sports, please contact Darren Garrity with Eagle Sports Marketing at 617.332.9779.
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| Ad Size | Football | Basketball/Hockey | Combo |
| Inside Front Cover | $4,700 | $4,700 | $9,200 |
| Inside Back Cover | $4,700 | $4,700 | $9,200 |
| Full Page | $3,800 | $3,600 | $7,200 |
| 1/2 Page | $2,500 | $2, 200 | $4,500 |
| 1/4 Page | $1,600 | $1,200 | $2,300 |
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| Black & White |
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| Ad Size | Football | Basketball/Hockey | Combo |
| Full Page | $2,900 | $2,600 | $5,200 |
| 1/2 Page | $1,900 | $1,600 | $3,300 |
| 1/4 Page | $1,200 | $1,100 | $1,900 |
Tickets
A guaranteed method of getting your company name and logo in the hands of all BC Athletics patrons.
Season Tickets
Logo can be seen on the back side of all season tickets for football, basketball and men's hockey
Logo recognition available on the backs of luxury suite season tickets
Approximately 400,000 season tickets are printed annually
Individual Tickets
Individual game tickets sold for all revenue sports are printed off the same stock
Logo can appear on these ticket-backs that are sold for football, basketball and men's hockey
Approximately 250,000 individual game tickets are printed throughout the year
The rates for the 2002-03 season are currently TBD.
Broadcast & Online Opportunities
Radio Broadcasts
Boston College Athletics is featured throughout the year on live radio broadcasts. A dozen weekends throughout the fall bring the exciting play-by-play football action called by John Rooke, a veteran announcer who has spent time broadcasting in the NBA and USFL prior to covering BC. Peter Cronan has spent over a decade as the color commentator/expert analyst for Boston College Football, rounding out the on air broadcast team. Cronan's involvement gives fans the inside perspective, as he was a standout All-America linebacker for the Eagles before his nine-year career in the NFL. Basketball and hockey games are covered from October through March on two different networks. Advertising spots and tag lines are available on the Boston College sports radio networks.
Boston College Football Radio Network:
| Massachusetts |
| WEEI Sports Radio, 850 AM | Boston (flagship station) |
| WVEI, 1440 AM | Worcester |
| WNNZ, 640 AM | Springfield |
| WXTK, 95.1 FM | Yarmouth |
| New Hampshire |
| WSMN, 1590 AM | Nashua |
BC Football and Men's Basketball games are broadcast live on WEEI Sports Radio, 850 AM
The Football Coach's Show on WEEI, airs weekly during the season
Eagles Hockey and Women's Basketball home and select away games are broadcast live via radio
All Boston College games broadcast over the air also feature live audio broadcasts via the official Boston College Athletics website, www.bceagles.com, so fans across New England and around the world can tune in to the latest Eagles competition
Sponsors can directly tie their company name and tag line into specific updates and announcements within each broadcast (e.g. Team Introductions, Injury Update, Trivia, Game Story Line, Player of the Game, Pre or Post-Game Show, etc.)
Television Broadcasts
Boston College Football has become one of the most televised collegiate teams in the nation. A multi-year deal between the BIG EAST Conference and several major networks has assured that this coverage will continue into the future. Advertising spots, billboards and tag lines may be available on the Eagles sports television networks:
The football schedule regularly receives regional and national television coverage on a variety of networks, including ABC, CBS, ESPN and FoxSports Net
Men's and women's basketball and hockey are highlighted throughout the winter athletic season with television appearances on ABC, CBS, ESPN, NESN and FoxSports New England
www.bceagles.com
The Boston College Athletic Association has teamed up with the Official College Sports Network to produce and host the Eagles' athletics website, www.bceagles.com. One of many NCAA Division I athletic departments to have their website hosted by OCSN, Boston College has become part of one of the largest online sports networks.
The www.bceagles.com website is an interactive resource for fans that provides them with all of the information, updates and feedback opportunities that complement their avid interest in the teams they follow. The highest traffic months for the website directly correlate to the athletic seasons. Between the months of August and March, the website averages 725,200 page views by 84,000 unique visitors per month. Those 84,000 unique visitors are part of the average 210,000 monthly visits the website receives. This new association has generated a near 100% increase in unique visitors per year over the last four seasons. In addition to serving our fans' needs, Boston College wants to help our corporate partners drive more business to their own websites.
Current highlights of www.bceagles.com:
| Schedules | Tickets | Online Store | Traditions |
| Fan Poll | Sport Specific | News/Stats | Sponsorship Opportunities |
| Meet the Team | Almanac | On Campus | Game Day Central |
| Audio/Visual | SuperFans | Eagle Enhancements | Links |
| Travel | Visiting Team Guide | Online Chats | Sports Ticker |
Website Banner Ads
The internet is still one of the fastest growing advertisement medias
Banner ads run across the top of all pages within the BC Athletics website, offering high impact visibility
Fans worldwide gain immediate access to your website via a direct link from your advertisement
Interactive and Promotional Components
The website contains interactive content and popular components: fan poll, SuperFans, Game Day Central etc.
New online promotions can be tailored to fit your company's needs
The Eagle's Perch features promotion schedules, tying in sponsors with events, creating instant brand awareness
Corporate Partner Page
With the inception of TEAM BC, www.bceagles.com will feature a TEAM BC/Supporting Sponsors section
This section includes the sponsors' logos and company website information, highlights of each sponsor's involvement with BC Athletics, photos of recent promotions or give-aways etc.
Promotions & Product Sampling
Half-time and Intermission Promotions and Entertainment
Noted for its great traditions, Boston College consistently seeks new ways to enhance the athletic event experience for its fans, young and old. The marching and pep bands as well as the mascots have become synonymous with athletic contests held in Alumni Stadium and Conte Forum. BC Sports Marketing continues to build upon that to round out the entertainment by offering half-time and intermission contests, game-shows, theatrical groups and youth games. Youth scrimmages, 20/20 Shootouts, Let's Make a Deal, theatrical & dance groups and Dress Like an Eagle relays are just a few of the many possible entertainment scenarios that can be created to promote your company, offering positive brand imaging and concepts to fit your needs and budget.
In-Game Promotions
During a break in the action, grab the attention of the captive audience with an in-game promotion. Tie in video screen and public address announcements to promote your Lucky Seat of the Game, Lucky Program, Seat Upgrade, SuperFan of the Game or any other fan-friendly game enhancement.
Premium Give-Aways
Imprint your logo on a premium give-away item that fans will both enjoy at the game and take home with them. The Boston College sports marketing representatives can offer numerous suggestions for your give-away item or can help you create a give-away concept to best suit your brand image:
| Floppy Hats | Rally Rags | Pom-Poms |
| T-Shirts | Bobble Heads | Beanie Babies |
| Posters | Commemorative Pins | Schedule Magnets |
| Travel Mugs | Bumper Stickers | Sport Bottles |
Sampling
Put your product in the hands of the consumer! Whether you choose to set up a kiosk, display your product line or distribute/introduce a new product, you can guarantee brand awareness grabbing the attention of Boston College fans. The stadium parking lot and arena concourses offer prime real estate to utilize for showcasing your latest products.
Athletics Related Events & Groups
Below are outlined opportunities that you and your company may elect to sponsor or become involved with. While many of those events and groups target different needs and fan diametric, this is not a limited list. The BCAA Sports Marketing representatives strive to create and implement new activities and events in order that game atmosphere continuously evolves. Any ideas or suggestions that you may have that could better suit the goals of your company's relationship with Boston College are always welcome.
Game Sponsorship
Averaging close to 55 home games, between football, men's and women's basketball and men's hockey, corporate partners have plenty of exciting contests to promote. By becoming a Game Sponsor, partners can supply the premium give-aways, host a hospitality tent, sponsor the halftime or intermission promotion and receive additional public address announcements and video board recognition.
Hospitality Events
As corporate partners of BC Athletics, our sponsors may choose to host a pre-game hospitality event for their own clients, employees, friends and family. With such limited and high-demand space at Boston College prior to football games, this is an ideal opportunity to make the most of the inside connection with Boston College Athletics. A hospitality event can be tied in with a partner's Game Sponsorship, truly making your corporate outing a memorable one.
BC Football FanFest
It is no secret that parking on the Boston College Campus on a football game-day is at a premium! The Athletic Association has sought to address the challenge that many fans face: they want to tailgate and enjoy a festive atmosphere prior to the game, but unless they park on campus, they can not otherwise indulge in this football ritual. From this has been born the BC Football FanFest. The massive Flynn Recreation Complex, which will host this new event, is directly across the parking lot, 30 yards away from the gates to Alumni Stadium. While food and beverage vendors will be spread throughout the venue, there will be much more to this event than simply food: interactive games for kids and adults, vehicle displays, raffles, music, cheerleader and mascot appearances, vendor booths for BCAA sponsors etc. This "tailgating" experience will be open two hours prior to kick-off and will expose fans to all that our corporate partners have to offer.
Family Day / Spring Football Game
By the time late spring rolls around, college football fans are counting the weeks until season openers kick-off. For many BC Alumni, the football season is a time to reunite with old college friends, to tailgate and to cheer on the maroon and gold. For many, it is also a time to introduce their children to the excitement of Eagles Football. What better way to introduce youngsters to Boston College Football and get them excited for the upcoming season than at the intra-squad football game and Family Day? This family-oriented event, scheduled to coincide with the annual Jay McGillis Memorial Spring Football Game also includes athlete participation representative of many BC Varsity Sports. Parents and children alike have the opportunity to meet and greet the players; kids can test their football kicking, receiving and passing abilities, their basketball skills and can enjoy the inflatable games and concessions available. Title sponsorship or sponsor participation is always open in a wide variety of capacities to serve your needs and budget.
Pep Rallies
The traditional pep rally has been reborn at "The Heights." During the fall season, as football is underway and hockey has commenced, droves of students pour into O'Neill Plaza to celebrate their teams. This prelude to the big weekend, often the famed "Rivalry Weekend" between BC and Notre Dame, includes highlight videos, team appearances, brief speeches from the coaches, give-aways, product sampling, a laser or light show, the Pep Band, mascots, cheerleaders and music. This event, which attracts substantial media coverage, presents our partners with an invitation for title sponsorship or participation. This may vary between providing samples of their own product, sponsoring the premium give-aways distributed to the first several hundred or thousand students in attendance and headlining the promotion of the event itself.
Kid's Club
One of the newest additions to the BC Athletic Association, the kid's club has been developed to give our young fans a more interactive involvement in the Eagles sports they cheer for. The BCAA seeks to continually foster a family-oriented environment, offering wholesome, exciting entertainment for fans of all ages. The kid's club, known as Baldwin's Bunch, provides youngsters with the inside track to their favorite athletes and sports and allows our corporate partners the ability to reach this normally difficult to directly target market. The Baldwin's Bunch title sponsor has the ability to include coupons, gift certificates and promotional goods with mailings and publications generated from the BC Sports Marketing office to the members of the club, as well as logo recognition in the club's brochure.
For more information regarding sponsorship opportunities with Boston College Athletics, please contact
Darren Garrity
Eagle Sports Marketing
617.332.9779
or
Jamie DiLoreto
Boston College Sports Marketing
617.552.3005
sports.marketing@bc.edu
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