Boston College Athletics Corporate Partner Marketing Guide

Fenway Sports Group

Fenway Sports Group
FSG, a subsidiary of New England Sports Ventures, which owns the Boston Red Sox and eighty percent of New England Sports Network (NESN), is a strategic sports marketing firm with experience in professional and collegiate sports. FSG's core strengths include property representation, sports marketing, sponsorships and consulting services.

The Partnership
The Boston College Athletic Department has joined forces with Fenway Sports Group (FSG) to develop a year-round sponsorship and marketing partnership. The goals of this partnership are to enhance the profile of BC Athletics, to grow the corporate support for BC Athletics through innovative sponsorship sales, and to maximize BC Athletics' participation in the Atlantic Coast Conference (ACC).

Membership in the ACC Conference has taken Boston College athletics to the next level and furthered the institution's local, regional and national clout. The inaugural season truly was a phenomenal year for the athletes at "The Heights", with the football team getting another bowl win, the men's and women's basketball teams both advancing to the Sweet Sixteen, and the men's ice hockey to the Frozen Four Championship game.

It is the responsibility of Fenway Sports Group to continue to promote and enhance the image of Boston College Athletics in the community. With the partnership, Boston College is giving the rights of sponsorship sales to FSG. This includes but is not limited to in-stadium signage, halftime promotions, corporate outings and hospitality events.

For more information please visit the Fenway Sports Group website at: www.fenwaysportsgroup.com

Clientele List:

For more information regarding sponsorship opportunities with Boston College Athletics, please contact

Matt Murrey
Fenway Sports Group
617-552-8964
mmurrey@fenwaysportsgroup.com